Sports and luxury are often intertwined, but not many partnerships stand the test of time as brilliantly as Rolex & Wimbledon. It goes beyond a mere sponsorship as the iconic watchmaker and the prestigious tennis tournament have forged an enduring connection over decades.
If you’re a tennis devotee, especially of the Wimbledon Championships you must have noticed that the watches worn on and off the ground are all Rolex. Find out all the top-tier watches seen in the 2023 Wimbledon Championship. It is not just an advertisement but a celebration of the storied history.
Today, we delve into the timeless collaboration between the two leading names from the realm of sports and watches, unravelling the significance of this extraordinary partnership and other details.
Rolex: World’s Most Recognised Watch Brand
Rolex, since its inception in 1905 has established itself as a global leader in watchmaking by creating watches that are synonymous with luxury, status and sophistication. At the heart of Rolex’s legacy resides an unwavering quest for perfection, something that has led to numerous breakthroughs in the world community.
With many celebratory achievements under its hood, Rolex has rightfully earned the trust of discerning individuals globally, including accomplished sports champions, professional explorers and others.
Wimbledon: The Tournament that celebrates Tennis, Tradition & Timekeeping Excellence
Wimbledon is a tournament where athletes become legends! Apart from being the world’s oldest tennis championship, it is an iconic sporting event that holds a special place in the hearts of sports fanatics. Renowned for its pristine green grass courts, players adorned in white attire and a legacy of timeless customs, the tournament exudes an aura of elegance and prestige.
For two glorious summer weeks of the year, the match brings together the world’s most prominent tennis players to compete for the prestigious winning titles. Since, 1877, the iconic Centre Court in London has witnessed numerous legendary battles, unfolding champions whose names are etched in history.
Story of the ‘Perfect Partnership’
The story of Rolex and Wimbledon dates back to 1978, the year in which the prestigious tournament chose the Maison as the official watchmaker. Starting then, Rolex has been the Official Timekeeper and also the Official Sponsor of the famous tennis tournament, adding an extra layer of prestige to the Wimbledon experience.
The Wimbledon tournament honours and embraces old tennis customs and this makes Rolex its perfect partner. The watch brand relies on traditional watchmaking designs, equipped with advanced technology which greatly aligns with Wimbledon’s values. Apart from this, Wimbledon’s green and Rolex’s signature green colour also attest to this perfect match.
Significance of Rolex & Wimbledon’s Historic Union
The celebrated alliance between Rolex and Wimbledon is based on shared values of excellence, tradition and prestige that over the years went on to become an integral part of both the brand’s legacies. The matches held every year represent a shared vision to celebrate sportsmanship and timeless traditions, which further solidifies Rolex as a brand that cherishes heritage, embraces precision and relentlessly pursues greatness.
Benefits of this Association
The harmonious alignment benefits both entities. As Rolex underlines its brand values and connects with the worldwide community of fervent tennis enthusiasts, ultimately expanding its global reach and influence, Wimbledon benefits from the luxury watch brand’s unwavering support.
This enduring relationship enables the Grand Slam tournament to deliver a world-class experience, enriching the event’s heritage.
Such long-standing collaborations lay a robust foundation for the brands to connect with their target audience, tap into their fan’s passion, gain their loyalty and cultivate deep connections.
Integration of Rolex Within The Wimbledon Experience
- As the Official Timekeeper of Wimbledon, Rolex has continued to promote itself within the tennis space in more than one way, further demonstrating its timekeeping excellence on the global stage.
- Rolex has made many famous tennis players their ambassadors.
- The watches adorn the wrists of chair umpires, the players on the ground and also the celebrity attendees.
- Rolex’s iconic logo is prominently displayed throughout the tennis tournament. For instance, from displays on scoreboards to on-court signage, the brand marks its presence everywhere.
- The prestigious Wimbledon trophies have Rolex’s logo engraved, representing the pinnacle of achievement.
Tennis Players Sponsored By Rolex
Rolex works with many of the world’s best tennis players who happily promote the brand on numerous occasions. Here are three of the most prominent names gracing the list:
1. Roger Federer
Winner of 8 Wimbledon titles, Federer is a dominating Swiss-born tennis player who has famously worked with Rolex since 2006 when the player signed his first deal with the brand. Throughout his career, Roger Federer has worn several Rolex watches, including the Sky-Dweller, Daytona, Datejust II, GMT-Master II, Day-Date II and many others. In 2009, to commemorate his 15th Grand Slam title, the legendary player wore the Rolex Datejust II Ref: 116334.
2. Belinda Bencic
Apart from her love for the court grass, which has only grown year after year, the young player’s relationship with Rolex has also strengthened with each passing year. Belinda’s love for Rolex was first known when she wore the Rolex Daytona Ref: 116503 with black dial during her 2020 Tokyo Olympics silver win. Later in August 2021, Rolex welcomed her into the family. Since this collaboration, Belinda has been spotted wearing a variety of Rolex watches on numerous occasions, especially when competing.
3. Carlos Alcaraz
Teenage sensation and 2023 Wimbledon champ, Carlos Alcaraz is the star of the moment who had his association with Rolex since 2022 when he was just 18 years old! The young ambassador wore Cosmograph Daytona with Ref: 116500LN to accept his first-ever Grand Slam trophy at the U.S. Open in 2022. And, on 16th July 2023 in the Wimbledon Championship Final, the 19-year-old Spanish tennis phenom defeated Djokovic to accept his trophy wearing the iconic Rolex Cosmograph Daytona Ref: 116519LN in 18ct yellow gold with the famous meteorite dial. Do you think Rolex is his lucky charm?
Which Rolex Celebrates The Synergy Between Rolex & Wimbledon?
Guess you already knew the answer to this! The Rolex Datejust 41 flaunting the famous ‘Wimbledon’ dial is the unofficial watch of the event. While Rolex never officially used the name ‘Wimbledon’ to promote the timepiece, its association with the famous tennis tournament is enough to make it an unofficial cheerleader.
The watch has a special grey dial with painted Roman numeral hour markers surrounded by a bright green grass colour, which gives a nod to the green Wimbledon fields. It has one baton hour marker at 9 o’clock and a smart date function at the 3 o’clock position.
The first Rolex ‘Wimbledon’ timepiece with Ref. 116333 was released in 2019.
You can find the ‘Wimbledon’ dial in all other Datejust 41 references, including the:
· Ref. 116234
· Ref. 126334
· Ref. 116300
· Ref. 126300
· Ref. 126331
The watches are available in steel, yellow gold bi-metal and rose gold bi-metal. However, the combination that has mostly been used to promote the Grand Slam is the yellow-gold two-tone Rolex Datejust 41.
Even Rolex Federer wore his Rolex Datejust ‘Wimbledon’ dial several times and especially the yellow gold and steel version with Ref. 126303.
As we witness Wimbledon celebrating Rolex’s iconic presence both on and off the court every passing year, we are reminded of the timeless nature of their relationship. Also, in the year 2018, Rolex celebrated its 40th anniversary with Wimbledon, which further pins that this collaboration is definitely here to stay!
The fusion of excellent craftsmanship and sporting prowess creates a beacon of enduring brilliance that will continue to inspire generations of watch enthusiasts and athletes alike.
Are you a big fan of Rolex watches? If yes, I’ve gathered some detailed comparisons of popular Rolex watches for you to read, enjoy and help you buy the right Rolex timepiece.