Top Tips for Selling a Luxury Watch in 2025

Thinking about selling your luxury watch in 2025? The watch market has changed a lot in the last few years. Prices that once went sky-high in 2021 have now settled, but big names like Rolex, Audemars Piguet, and Patek Philippe are still in demand.

Today’s buyers are smart, careful, and do their homework before spending money. That means if you want to get the best price for your watch, you’ll need to sell it the right way. Don’t worry—here are some simple, practical tips that anyone can follow.

1. Know the Real Value of Your Watch

Before you sell, find out what your watch is actually worth today. Don’t depend on old prices or random rumours. Prices depend on things like:

• The brand and model (Rolex, Omega, Patek, etc.)
• The year it was made
• Special features like dial colour or case size
• The overall condition

The safest way? Get a professional valuation from a trusted jeweller or watch buyer (like Antwerp Diamond Store). This way, you don’t end up asking too much (and scaring buyers away) or too little (and losing money).

2. A Complete Set Sells Better

Buyers love it when a watch comes with everything—box, papers, warranty card, and receipts. These extras prove the watch is real and well cared for.

For example, a Rolex Submariner with box and papers can sell for thousands more than the same watch alone. If you have service papers, include those too.

3. Take Good Photos

Good photos = more interest. Use natural light, clean your watch, and take clear shots of:

• The front dial
• The sides (showing thickness and crown)
• The back and clasp
• The box, papers, and accessories

Clear photos build trust and make your watch stand out from poorly listed ones.

4. Learn Which Watches Are Hot in 2025

Not every watch sells quickly. Right now, collectors are loving:

• Smaller sizes (36–39mm)
• Vintage models from the 80s and 90s
• Rare or discontinued watches
• Classic steel sports watches like the Rolex GMT-Master II

Other brands like Tudor, Grand Seiko, and Zenith are also getting attention. If your watch fits these trends, highlight it in your listing.

5. Pick the Right Place to Sell

Where you sell can change how much you earn. Here are your main options:

• Specialist jewellers – Safe, fast, and professional (though you might get a bit less).
• Online platforms (Chrono24, eBay) – Big audience but more effort and risk.
• Auction houses – Great for rare or collectible watches.
• Private sale – Can give the best price, but also risky without proper safety steps.

If you want peace of mind, stick to trusted stores or jewellers.

6. Be Honest About Condition

Don’t hide scratches, replaced parts, or repairs. Buyers appreciate honesty, and it avoids fights later. Sometimes, buyers even prefer a watch with some wear if the price is fair.

7. Sell at the Right Time

Timing matters. For example, prices may dip just before a new model release. On the other hand, selling during holidays or festive seasons often brings higher offers, since people are buying gifts.

8. Stay Safe in Transactions

Scams do happen. Be smart:

• Use insured, trackable shipping
• Meet in safe, public places
• Only accept secure payments
• Or use trusted dealers who handle everything for you

9. Try Consignment if You’re Not in a Hurry

Consignment means you leave your watch with a dealer who sells it for you. They take a commission after the sale, but you may get a higher price overall—especially for rare pieces.

10. Keep an Eye on Market Trends

The watch market goes up and down. A hyped Rolex today could cool off tomorrow, while a lesser-known Grand Seiko may gain value. Follow watch news, online forums, and auction results to know the best time to sell.

Final Thoughts

Selling a luxury watch in 2025 doesn’t have to be stressful. With the right knowledge, you can get a great price and stay safe.

To sum it up:

• Get your watch valued by a pro
• Gather box and papers
• Take clear photos
• Pick the right selling channel
• Be honest and safe

If you want a secure and easy option, go to trusted jewellers like Antwerp Diamond Store. They make the process smooth, fair, and worry-free—perfect for both first-time sellers and seasoned collectors.